With 31M+ Spotify listeners, global superstar K-Pop group BTS is a major household name. BTS broke down Western barriers as the first Korean artist to reach global charts, including the Billboard Hot 100, introducing the K-Pop genre to a mainstream audience. BTS became the first K-Pop group to win Song of the Year at the 2026 VMAs. With “Swim”, BTS is also dominating Billboard charts right now. Here’s the recap:
At the 2026 VMAs, BTS became the first K-Pop group to win Song of the Year. BTS made a clean sweep, with 3 VMA nominations and wins. BTS’ “Swim” received the “Song of the Year” and “Best K-Pop” awards. BTS also took home the VMA Award for Best Group, their fifth win in this category. BTS’ three VMA wins highlight their cultural impact as a global superstar group with ARIRANG, their successful comeback album.
Dominating global airwaves, BTS is making Billboard history with “Swim”, their seventh No. 1 on the Billboard Hot 100. Lili Reinhart stars in the official “Swim” MV, which has 164M+ YouTube views. This week, BTS’ “Swim” is charting at #22 on the Billboard Global 200. The lead single on ARIRANG, “Swim” is about finding strength to persevere through hardships in life. This single has extended its phenomenal chart run at #7 on the Billboard Global Excl. U.S. Chart dated October 3, 2026, marking its 27th consecutive week in the Top 10. This single’s unprecedented chart run shows BTS’ international reach as a superstar K-pop group with relatable lyrics, pitch-perfect vocals, synchronised choreography, and their unstoppable ARMY fanbase.
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