Written by Giavanna Foster

Five-time Grammy winner Bruno Mars is a multi-talented pop singer and songwriter. Bruno Mars created buzz on Billboard and Twitter after his recent performances. Mars’ career is ascending to new heights on social media, with 28.1+ million Twitter followers. On March 5, he will receive the iHeartRadio Innovator Award. Here’s the scoop:

Bruno Mars showcased his guitar skills during his classic Prince tribute performance at the 59th Grammys. Mars also dressed like Prince with a signature frilled white blouse and purple jacket. He gave an electrifying performance on a white electric guitar. The purple lighting and effects decorated the stage as props during Mars’ Prince tribute.

During the performance, Entertainment Weekly tweeted that “Bruno Mars’ tribute to Prince was SO perfect”. See the following message:

Bruno Mars’ “Let’s Go Crazy” Prince tribute resulted in a 338% sales increase of the original tune. “Let’s Go Crazy” achieved a weekly total of over 984,000 streams, and 67% came from Spotify plays. Mars’ performance with the band displayed synchronicity and technicality that captivated the crowd and viewers. Bruno Mars’ “Let’s Go Crazy” solo was one of the main highlights of this energetic performance.

Bruno Mars performed his new single, “That’s What I Like”, at the 2017 Brit awards. This fun performance featured colorful lighting as well as a soulful breakdown with Philip Lawrence and Kameron T. Whalum. Mars and the band wore matching blue color-blocked outfits. This performance received over 2.4 million YouTube views. See the performance below:

On February 24, Billboard confirmed Bruno Mars’ first No. 1 R&B debut with “That’s What I Like”. “That’s What I Like” at the Grammys, he returned to the No. 1 position of Billboard’s #Artist100. The digital sales for this song skyrocketed by 308%. During the Grammys performance, Mars talked to the audience. Then, Bruno Mars sang a soulful breakdown with Philip Lawrence and Kameron T. Whalum. This performance received over 2 million YouTube views. See the performance below:

Bruno Mars’ authentic style blends pop, R&B, soul, and funk music. Mars is one of the best-selling artists of all time, as he sold over 100 million albums and singles. The RIAA listed Mars as the 9th-bestselling digital-single artist, with a list of certified multi-platinum singles.

“Uptown Funk” is a certified 11x-platinum single, while “Just the Way You Are” is a certified 9x-platinum single. Mars also performed at the Super Bowl 48 and 50 halftime shows. On March 5, Mars will receive the iHeartRadio Innovator Award at the iHeartRadio music awards.

“I’m incredibly honored to be presented with this year’s iHeartRadio Innovator Award,” Mars remarked. “I’m excited to take the stage for the first time at the annual iHeartRadio Music Awards.”

Mars joins Justin Timberlake and Pharrell Williams as honorary recipients of the prestigious iHeartRadio Innovator Award.

From left to right: Tom Poleman, John Sykes (Billboard.com)

“We are proud to have Bruno join Pharrell Williams, Justin Timberlake, and U2 in the elite group of iHeartRadio Innovators,” John Sykes, president of entertainment enterprises for iHeartMedia, said in a statement. “From the start of his career Bruno has been fearless in his approach to all things creative. This award was made for him.”

“Bruno Mars has raised the bar for both performers and musicians worldwide,” added Tom Poleman, president of the national programming group for iHeartMedia. “Not only does he have incredible passion for his craft, but […] Bruno has reinvented music pop culture and we are honored to present him with one of the most prominent awards of the evening.”

The iHeartRadio music awards will take place at the Forum. It will be televised March 5 on TBS, TNT, and truTV. Ryan Seacrest will host this year’s #iHeartAwards. Click here for more information.

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Interested in more @iHeartRadio news? See the following links:

AXS | Purchase Bruno Mars tickets

Billboard | Bruno Mars returns to No. 1 on #Artist100 charts

Billboard | Tom Poleman & John Sykes are No. 28 on Power 100

@iHeartRadio’s tweet: full performers list

Ticketmaster | Purchase #iHeartAwards tickets